The Birth Of Sprinter Marketing

Steve Brossman, Direct Response Marketing Coach & Professional Speaker


Why Sprinter Marketing

When you look at my background you will think that it just makes sense. You see from the age of around 16 Track Sprinting has been a major part of my life. Although many think I was a child champion, I definitely wasn't. In fact as a 12 year old I was always the 3rd or 4th kid picked for a relay team. It wasn't until my last year of High School, that I really got the desire to win my High School Sports event. So I got a coach and really put the hard work in.

After progressing through the School races and regionals I made the finals at State in 100m, 200m and 400m. Still nothing brilliant, but I kept training seriously and within 2 years I became the youngest ever professional National Champion winning the 200m not long after my 19th Birthday.

So why am I telling you this. Is it to brag... no, just to let you know that if you love something, all the training and sacrifices don't seem like hard work.

So back to marketing. When I opened my own health club in 1983 it seemed like a good idea. I was a sports jock, I had a good name in town, I went and did some training on how to write good fitness programs and teach aerobic classes. So all I needed to do now was open the doors and order the Porsche right? ..... If only that had been the case.

I was very fortunate that just after opening the doors I stumbled on 2 guys called Paul Dunn and Chris Newton from the Results Corporation and there my love of marketing was born. Back then I spent over $1,000.00 on my first marketing pack and I just loved it. That was a lot of Gym memberships back then but it soon made its money back many times. I may have been a fitness nut, but I read more books on marketing than on fitness.

I have a chuckle to myself when I go to marketing seminars now and the marketing guru's are spruiking the latest fantastic techniques such as lumpy mail as if it is a new phenomenon. I remember a marketing campaign I did in 1984 recruiting Doctors and Physiotherapists to refer patients to my Club and I sent out a letter with a Robert Timms Coffee Bag (they were just released) with the letter and it got a sensational response.

So over the past 26 years I have been studying, implementing and coaching most forms of marketing. Many of my original concepts or adaptations of others before me, but none were really my brand.

Remember its not a marathon but a series of sprints.

A few months ago I was doing some consultancy for some clients. I broke down each part of what I was going to do for them and showed them how each part was going to increase their profits almost immediately plus, how together it was going to make a massive difference.

Each module or campaign was only going to take 7-10 days to implement to see a difference. I explained to them that it was like a series of sprints.

And then my business idea hit me.

Why not take the hundreds of

• Marketing
• Sales
• Referral & Retention programs, plus
• Strategies

That can make a difference in 7-10 days or less and help people implement them into their own business quickly and easily.

"Fast Results, Fast Profits"

That is how Sprinter Marketing was born.
So that is what I'm doing. And it only took me 26 years to think of it, isn't it amazing what age and a recession can do for your creativity. Bring it on I say!

Why is Marketing like Sprinting

To find that out tune in to my next blog.

Cheers
Steve Brossman